Head of Performance Marketing
Founders First Capital Partners
San Diego based; Hybrid in office Tuesday - Thursday
About Founders First Capital Partners
Founders First Capital Partners provides funding and advisory services to B2B and B2G service-based companies run or owned by diverse leaders such as women, people of color, veterans, LGBTQ+, and those located or serving in low and moderate-income areas. Despite the economic downturn, Founders First is a fast-growing, exciting business with an important mission: to provide opportunity and growth acceleration to companies led by founders from groups who have been routinely and structurally underserved for mentoring and financing. Founders First’s relationships with large financial institutions like the JP Morgan Chase, Kauffman Foundation, and Rockefeller Foundation contribute to its success.
Company Core Values
● Diversity, Equity and Inclusion
● Accountability
● Integrity
● Empathy
● Authenticity
Background and Requirements for Success
We’re looking for a Head of Performance Marketing to lead our marketing team focused on B2B and B2G Lead Generation. Reporting to the Senior Head of Investment Operations, this position manages an in-house team of four (Lifecycle Marketing Manager, Partner Coordinator, Content Specialist and Marketing Manager), and all external agencies involved with digital marketing execution and content development. We’re looking for a data-driven and efficient leader skilled at building and motivating teams, but can also ‘do’ the work and won’t just delegate. This is a roll-up-your-sleeves, entrepreneurial organization top-to-bottom requiring vision and execution abilities including campaign execution, pipeline management, reporting/analytics and budget management. Ideally the candidate will have prior domain expertise in a digital channel, preferably email/1:1, PPC channels and/or SEO. The candidate must be well-versed in full funnel B2B lead generation capture and nurture, with strong instincts and experience in content development to execute well in these channels. This role interacts with a broad group of stakeholders, including business development, credit/lending team and programs, as well as external partners including agencies, borrowers and partners. This role requires a data-driven, proactive, goal-oriented individual with excellent communication skills, who is passionate about entrepreneurship and making a meaningful impact on diverse founders' lives. The qualified candidate for this role must reside in San Diego, CA county.
Duties and Responsibilities
● Drive qualified B2B Marketing Leads, through continuous improvement, A/B testing and optimization of digital marketing channels including PPC advertising (Search), SEO, CRM/email marketing and direct 1:1 outbound and inbound call campaigns
● Oversee all digital marketing spend and activities in all aspects across multiple key vendors (LinkedIn, Google Ads, Hubspot, helpware/BPO outbound contact agency)
● Provides leadership and oversight on marketing technologies, data and analytics to understand performance, results and optimization opportunities for efficient spend and lead outcomes
● Initiate, cultivate, and optimize digital marketing campaigns and efforts - ensure we have true, integrated marketing and 360 degree campaigns with our key initiatives
● Prioritize marketing projects, allocate resources accordingly, leveraging internal project management tools (Click Up), resources (calendars and integrated marketing) and Salesforce for contact management and CRM Marketing campaigns
● Oversee all A/B testing and optimization opportunities across email, landing pages/CRO, paid campaigns
Successful Candidates Will Possess
● 10+ years of experience in marketing with a strong focus on online marketing strategies and execution including paid ads (search), email, social (LinkedIn), SEO, Web and CRO
● Strong email /direct marketing and lifecycle experience focused on long lead nurturing
● Strong experience in managing marketing budgets for digital advertising campaigns
● Experience assessing existing marketing tactics and approaches within the marketing organization and making improvements where necessary on a weekly basis
● Deep understanding of other aspects of marketing (Brand/Design, Content) preferred
● Experience with data/analytics oversight and direction
● Proven ability to establish trust and loyalty, and develop and motivate a high performing team
● Exceptional verbal and written communication skills
● Passion and understanding of not just our mission, but also our borrowers, partners, employees, suppliers and vendors
● Exceptional time management skills and ability to effectively prioritize competing priorities to ensure objectives are met
● Supports business development and credit team on timely and accurate execution and maintenance of sales materials including sell sheets, Web site updates/landing pages and support for sales events
Requirements
1. Bachelor’s Degree required, MBA preferred
2. 10+ years of experience in B2B marketing, with a focus on demand generation and campaign management using the CRM and Marketing Automation systems. Experience with HubSpot and Salesforce preferred.
3. Experience in financial services or lending space preferred, coupled with deep understanding of SMBs
4. Experience selling products or services to small businesses.
5. 5+ years of experience Google Analytics, Google Search Console
6. Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly
7. Excellent project management and organization skills
8. Experience in managing marketing teams, agencies and third-party contractors
9. Familiarity with inbound and outbound contact management, strategies, best practices and tools.
10. Proficient with Microsoft Office Suite (Word, PowerPoint, Excel)
Compensation
$170,000 annual base salary, eligible for bonus and $3K signing bonus
Benefits
● Stock option plan
● 401(k) plan
● Medical insurance
● Dental insurance
● Vision insurance
● Health Savings Account
● Life insurance
● Disability insurance
● Paid time off
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