Job Description

Job Summary

The Associate, US Media position reports directly to the Manager, US Media and will work on all aspects of the US media plan in partnership with the US Marketing & PR Director. This position works closely with the Global Marketing team and external media agency to specially craft, implement and execute a comprehensive media strategy that aligns with the Global calendar and US business goals and objectives.

Key Duties, Responsibilities and Accountabilities

• Consistently manage the US media plan in cooperation with the external media agency to support the brand and retail objectives from a national and regional level
• Assist with media strategy, planning, campaign management, data and insights; develop and present plans and detailed recommendations to drive brand awareness, traffic, conversion and increase ROI
• Work closely with cross –functional teams to align media initiatives with market specific activations that will drive traffic to retail Salons, and will result in new and repeatable sales
• Partner with external media agency and provide clear directives, tracking and briefing documents to optimize campaign launches and performance
• Media management as well as budget allocation across all media channels and retail locations
• Map-out visual layouts to showcase content planning for booked media, while adhering to the Global strategy and identify best ad visuals based on business needs and sales trends
• Ensure timely ad creation and delivery for all creative assets across print, online and OOH
• Devise monthly reports and share insights on the US media spend, projected forecasts and performance
• Track and analyze best practices and performance with digital campaign initiatives. Analyze wrap up reports and identify strengths and weaknesses per campaign to better optimize future activations
• Collaborate with data & measurement team to ensure that all distribution can be measured against
• campaign KPIs
• Analyze multiple sources of external data to assist planning and buying decisions
• Research competitive landscape, identify content trends, champion competitive strategies and identify best practices
• Fulfill Lease Required Advertising for select US Retail locations
• Collection of Media Authorization Forms
• Monthly media and budget reporting
• Monthly ROI, Traffic and Client Care tracking for all digital activity
• SEM tracking and performance management
• Budget reconciliation - departmental invoicing, monthly budget reporting and reconciliation with Finance

Job Qualifications

• Cross channel exposure inclusive of Print, Digital, Social and SEM
• At least three years' experience working in media at a brand or media agency
• Proficiency in media analytics / reporting / data results
• Previous experience in budget management and optimization
• Strong quantitative and analytical skills
• Excellent teamwork, written, communications and presentation skills
• Ability to work well under tight deadlines and exceptional organizational abilities

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